Last Updated on June 9, 2023 by Victor A

Alfa Romeo is among the most recognizable premium car brands in the world, however, many people don’t know about its origins or the meaning of its name and logo, that’s why we wrote this article, where we answer all your questions and tell you from which country Alfa Romeo is from.

Its origins and from which country is Alfa Romeo from

Founded on June 24, 1910, as A.L.F.A (Anonima Lombarda Fabbrica Automobili), it originated in Milan, Italy, by anonymous investors, and it produced its first car, the Alfa Romeo 24 HP in the same year.

Alfa Romeo 24 HP
Alfa Romeo 24 HP

An Italian Entrepreneur, Nicola Romeo, was attracted by the advanced mechanical equipment that A.L.F.A possessed, so he took over the company in 1915.

In 1932, the Italian state industrial organization, also known as Istituto per la Ricostruzione Industriale (IRI), took control over Alfa Romeo, which shifted from hand-building luxury vehicles to mass-producing small cars.

However, after the Second World War, Alfa Romeo couldn’t return to profitability, so by 1986, it was put on sale. 

At first, Fiat had plans to start a joint venture with Alfa Romeo, but Ford put in an offer to acquire it, so Fiat decided to acquire it by throwing in a better offer.

By 2005, Fiat already bought Maserati from Ferrari and created a sport-luxury division, where there is a relationship between Alfa Romeo and Maserati for platforms, and engines.

Where does the name Alfa Romeo come from

The name, Alfa Romeo, is a combination of two words, “Alfa” and “Romeo” with different meanings and origins.

Alfa is an acronym for “Anonima Lombarda Fabbrica Automobili.” when translated to English it would mean something like Anonymous Automobile Factory of Lombardy. The anonymous is a reference to the legal form of the company when it was formed, where all the investors were anonymous.

And “Romeo”, comes from Nicola Romeo, an Italian engineer, and entrepreneur who took over Alfa Romeo in 1915. Due to the First World War, A.L.F.A found itself in financial difficulty when it was almost at the brink of bankruptcy, Nicola Romeo appeared and saved the company.

The Alfa Romeo logo and its meaning

The logo is characterized by having a red cross on its left which symbolizes the city of Milan, and a biscione (grass snake) swallowing a child in its right, which is the emblem of the House of Visconti, the rulers of Milan in the 14th century.

The evolution of the Alfa Romeo logo
The evolution of the Alfa Romeo logo

The emblem was designed in 1910 by Romano Cattaneo, a draughtsman who took inspiration from a coat of arms he saw on the gates of the Castello Sforzesco when he was waiting at a tram-stop.

The logo has been updated numerous times, and the last one happened in 2015 after the FCA Group was born.

The last restyling was carried out by the Robilant & Associati studio, where they removed the central dividing line that separates the main symbols, added a new background texture, replaced the gold for silver, and darkened the blue found in the outer ring.

Alfa Romeo today

Even though it was founded about a century ago, Alfa Romeo continues to deliver desirable cars and to stay true to its values. However, the marque has a very limited market compared to its main competitors BMW, Mercedes, and Audi. As the German premium brands have managed to consolidate themselves all over the world, Alfa Romeo still has a lot of room for improvement.

One of its main issues is the bad reputation when it comes to reliability, however, their latest models seem to have improved the engine reliability, although issues related to electronics are still a problem. 

Golden 2021 Alfa Romeo Stelvio
Golden 2021 Alfa Romeo Stelvio

Nevertheless, the future is bright for the Italian marque, as the Stellantis group is planning great things. Platform, technology, and knowledge sharing among its brands it’s likely to highly benefit Alfa Romeo, so it would make sense to see an improvement in quality and reliability in the coming years.

Source: Stellantis, FCAHeritage




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