Last Updated on September 29, 2022 by Victor A
The oldest car brand in the world, Peugeot, has recently changed its logo; now, it features a more elegant, modern, and minimalist look, while maintaining its most important aspect, the lion.
This eleventh iteration of the logo has been designed by PEUGEOT brand’s Global Brand Design studio. As the French automaker has been moving upmarket, the new logo fits perfectly with Peugeot’s new brand image.
The logo is not the only thing that finds itself upgraded, as the website has been enhanced to deliver an online dealership experience, easing the purchase and configuration of automobiles, financing, trade-in, contracts, etc.
Dealerships have also gotten a redesign and improvement in its services.
The Lions of Our Time is the first Peugeot campaign produced in 10 years, this new campaign is being released internationally, and it focuses on the pursuit of quality time.
Peugeot has complimented this new brand identity with the launch of a lifestyle collection:
- Leather goods
- Fashion accessories
- Electronic accessories
The new logo aims to become timeless and match the value given by the latest Peugeot vehicles. We can expect to find the badge in the newest models released from now on. And it follows the trend of updating their logo and image, which Citroën just joined.