Last Updated on June 9, 2023 by Victor A
Maserati is a name synonymous with luxury, elegance, and high-performance automobiles.
With its distinctive trident logo, Maserati has captured the hearts of car enthusiasts around the world. But have you ever wondered who owns this prestigious Italian automaker?
In this article, we will delve into the ownership of Maserati, explore its fascinating history, and discuss where is Maserati made.
Maserati’s History and The Companies Who Own Maserati
Maserati has a rich history that dates back to the early 20th century.
The Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto – collectively established the company and set the stage for Maserati’s remarkable journey in the automotive industry. They laid the foundation of the company, marking the beginning of Maserati’s prestigious legacy.
After Diatto halted race car production, they established Maserati in 1926. Since then, Maserati has gained a reputation for its innovative engineering, iconic trident logo, and remarkable racing achievements.
The Maserati brothers played a pivotal role in the early years of the company as they developed Grand Prix cars for Diatto and achieved a significant victory in the 1926 Targa Florio race.
Maserati introduced race cars with varying cylinder configurations, including 4, 6, 8, and 16 cylinders.
The trident logo, designed by Mario Maserati and inspired by the Fountain of Neptune, became a symbol of Maserati’s strength and heritage.
Ownership Transition: The Orsi Family
In 1937, the Maserati brothers sold their shares to the Orsi family.
Under the Orsi ownership, Maserati relocated its headquarters to Modena, Italy, where it still operates today.
Despite the challenges posed by World War II, Maserati continued to achieve racing victories, including back-to-back wins at the Indianapolis 500 in 1939 and 1940, however, the war led Maserati to temporarily shift focus to producing components for the Italian war effort.
Transition to Grand Tourers
During the post-war period, Maserati built successful racing models thanks to many key individuals they recruited to drive its success.
Following a tragic incident in the 1957 Mille Miglia race, Maserati withdrew from factory racing participation.
The company shifted its focus to producing road-going grand tourers. The introduction of the 3500 GT in 1957 marked a turning point for Maserati, as it became their first mass-produced car.
This success helped Maserati survive during the challenging post-war years.
Citroën Ownership and Technological Collaborations
In 1968, Citroën acquired Maserati, leading to a fruitful collaboration between the two companies.
Maserati designed and manufactured engines for Citroën’s flagship SM model, while Citroën incorporated their advanced hydraulic technology into Maserati cars.
This collaboration resulted in the launch of new models like the Indy and the Bora, which showcased technological advancements such as independent suspension.
De Tomaso Era
In 1975, Alejandro de Tomaso, an industrialist and former racing driver, acquired Maserati after Citroën faced financial difficulties.
De Tomaso introduced new models like the Kyalami and the Quattroporte III, incorporating design elements from his cars.
The 1980s witnessed the Biturbo era, where Maserati focused on compact front-engine, rear-drive coupés powered by twin-turbocharged V6 engines.
Recent and Current Ownership
Maserati changed ownership a few times since the de Tomaso era, as the Fiat Group and Ferrari owned them.
In recent years, Maserati has been under the umbrella of Stellantis, a multinational automotive group.
With this merger, Maserati became a part of the Stellantis group, further diversifying its ownership structure.
Who owns Maserati in 2023? Stellantis
Stellantis is now the fourth-largest automotive group in the world, bringing together a vast portfolio of renowned brands under its umbrella.
Now that Maserati is owned by Stellantis, they have access to their extensive resources, including research and development capabilities, manufacturing expertise, and a global distribution network.
This partnership positions Maserati for continued growth and success in the luxury automobile market.
The Production of Maserati: Where is Maserati made?
While ownership may have changed over the years, Maserati’s commitment to Italian craftsmanship remains unwavering.
Maserati proudly manufactures its vehicles in Italy, with production facilities located in several cities across the country.
Modena and Turin: The Heart of Maserati
The historic city of Modena, in the Emilia-Romagna region of Italy, holds a special place in Maserati’s heritage.
It is here that Maserati’s headquarters and its primary production facility are located, here’s where most Maserati cars are made.
The city of Modena is synonymous with the brand, and it has been the birthplace of many iconic Maserati models, where skilled craftsmen have meticulously crafted them.
Additionally, Maserati operates a production facility in Turin, another prominent automotive hub in Italy.
The Turin plant plays a vital role in the production of Maserati’s new generation of electrified vehicles, aligning with the industry’s shift towards sustainable mobility.