Last Updated on August 3, 2022 by Victor A
2020 hasn’t been a good year for most automakers, nevertheless, Audi has managed to end the year with a pleasant surprise: between October and December they delivered 505,583 cars. This is a new record for the German automaker, as it has never been able to sell that many cars in a quarter-year.
Audi credits its astonishing last quarter to the expansion of digital sales and service offerings, the experience obtained during the first wave of the coronavirus pandemic (spring 2020) has provided the company the needed know-how and familiarity to effectively adapt and perform well in the fourth quarter.
Globally, the Audi e-tron & the Audi e-tron Sportback sold 79.5% (47,324 cars) more compared with 2019. The Audi Q3 registered an 18,1% increase compared to the previous year.
In the USA, the SUV market continued to prove its robustness, as demand kept on rising; during the year, the market share was at 66%, while in the last quarter it rose to 74%.
Most notable SUVs:
- Audi Q3 (83.9% sales increase during the year)
- Audi e-tron (10% sales increase during the year)
- Audi Q5 (15% sales increase during the last quarter)
- Audi Q8 (11% sales increase during the last quarter)
In Europe, Audi delivered 2.5% more cars in the fourth quarter compared to 2019; the Audi e-tron & the Audi e-tron Sportback experienced enormous demand with an 80.6% increase while the Audi Q7 gained a 6.3% increase in demand.
However, due to the ongoing pandemic, global sales have been weak during most of 2020; Audi delivered 1,692,773 cars, 8.3 less compared to 2019.
| Total Vehicles Delivered by AUDI AG | 2020 | 2019 | Change |
| World | 1,692,773 | 1,845,573 | -8.3% |
| United States | 186,620 | 224,111 | -16.7% |
| Europe | 619,723 | 769,585 | -19.5% |
The increase in sales provides an air of optimism for the carmaker, if the positive trend continues we might witness more record-breaking sales this 2021.
Source: Audi
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